AI in Retail Distribution – General Trade explores how artificial intelligence is transforming general trade by enhancing efficiency, optimizing operations, and strengthening customer relationships.

AI impacts eight key areas, including network expansion, partner retention, targeted marketing, inventory optimization, supply chain management, and sales forecasting, with real-world examples from Walmart, Coca-Cola, and Unilever.

The paper also highlights AI’s potential to boost margins, improve decision-making, and streamline logistics while addressing challenges like high costs, data fragmentation, and resistance to change.

It concludes with actionable steps for businesses to adopt AI and stay ahead in an evolving retail landscape.