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October 18, 2025
Introduction: Tackling Hidden Profit Erosion in Your Business Strong sales can be deceiving when money is invested in inventory, receivables, or slow payables to suppliers, each of which can quietly drain profits. For production and…
Leave a Commenton Scenario Planning for Future-Proof Business Models
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October 17, 2025
The Illusion of Certainty in Business Every financial year begins with a roadmap. Every business sets targets, plans expansion, maybe even launches a new product. But within months, the world throws curveballs: cost spikes, regulatory…
Leave a Commenton Customer Journey Mapping Across Sales Channels
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October 16, 2025
Most mid-sized manufacturing businesses measure success by orders booked and targets hit. That’s important but it’s not the whole story. What separates companies that churn out hit-and-miss growth from those that scale predictably is the…
Leave a Commenton The Hidden Cost of Stagnant Growth: What ₹50 Cr in Missed Opportunities Looks Like
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September 18, 2025
Introduction: Why Stagnation is Dangerous For mid-sized manufacturing businesses, stagnancy often hides in plain sight. Year after year, revenues hover in the same range — say, ₹200 Cr with only 5–7% growth. On paper, the…
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September 17, 2025
Busting The Growth Myth In the manufacturing world, many promoters still believe growth depends on two things: A handful of “star” salespeople who crack big orders. The promoter’s own hustle personally negotiating with dealers, distributors,…
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September 17, 2025
Every CEO knows this truth deep down: Revenue alone doesn’t build lasting companies. Profits do. Yet in the rush to show growth—especially in India’s fiercely competitive physical product sectors—too many mid-sized businesses chase topline numbers…
Strategies, Tools, and Real-World Inspiration Let me take you back to a moment that stuck with me. I was sitting in a cozy café, sipping my coffee, when a friend—running a small boutique—confided that her…
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March 26, 2025
Brands are leveraging community-driven engagement through gamification, co-creation, and immersive storytelling to build deeper consumer connections. This paper explores key strategies and future trends, showcasing how participation fosters loyalty and engagement.
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March 26, 2025
Micro-influencers with smaller yet highly engaged audiences are transforming brand marketing through authenticity and trust. This paper explores their impact on niche marketing, brand awareness, and community building while addressing future trends and challenges.
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March 26, 2025
Immersive marketing leverages AR, VR, and digital experiences to create engaging brand interactions in the metaverse. This paper explores key applications and future trends while addressing challenges like accessibility and user adoption.
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